Take a break and listen to my conversation with Rita Denny! We chat about how EPIC is pivoting for their conference this year in light of COVID-related restrictions, as well as changes in ethnographic praxis overall. We also touch on the early bias toward psychology in industrial research, the illusion of the sovereign and rational decision-making customer, the advantages ethnographers have as both insiders and outsiders in their organizations, and the opportunity to observe social change as it occurs in our current disruptive moment.

A special thanks to Gerry Scullion and ThisisHCD for hosting ethnopod.

Be sure to check out some of Rita’s work below, as well as a profile by Josef Wieland on the EPIC site.